Alice Rich

I’ve spent the last 3+ years as a climbing coach helping athletes bridge the gap between raw strength and refined technique. My approach focuses on the "why" behind the movement, breaking down complex beta into intuitive, efficient steps that suit your unique body type and climbing style. Whether we’re refining your footwork on a technical slab or building the mental resilience needed for a spicy lead climb, my goal is to help you move with more confidence and less wasted energy. I’m a firm believer that progress isn’t just about the grade on the wall, but the mastery of the movement, and I’m here to make sure you enjoy every send along the way.